This Valentine’s Day, Ölend presents Elio, a new design born out of my recent path into motherhood, and named after my first son.
Elio. Elio. Elio. Elio...
This is the name of a new love.
Love takes many forms.
This one can be LOUD.
Yet it hushes the rest of the world.
It breaks into sleep, routines, emails, showers,
clean clothes... in short... your whole life.
And even so, that little breath sets everything back in place.
So here is Elio too, and the way this love
takes its shape out in the world.
A story that starts with motherhood and takes shape through objects. The campaign speaks about the beauty of a new design, its hard-wearing materials and the inspiration behind it, told from the bag's own point of view: the mess, the long sleepless nights, the playful moments, the tears and all the tenderness.
Made to simplify and beautify everyday life, Elio is far more than a bag.
It’s a love story.
